It’s certainly hard to keep up with the Kardashians as they expand their brand not only in television, but also in other markets as well. While they are often criticized for simply being “famous for being famous,” their fame isn’t their only source of wealth and success. This celebrity clan certainly managed to use their popularity productively by establishing several businesses under the Kardashian brand.
Here are some of the most successful businesses they’ve established.
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Kardashian TV Shows
Keeping up with the Kardashians started it all, and it was wildly popular enough to spawn three more spin-offs. Two were about Kim and Kourtney taking over Miami and New York, and the last one featured Khloe and her ex-husband Lamar Odom. Matriarch Kris Jenner was the executive producer for all these shows. It won’t be long until we see one with Kendall and Kylie too!
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DASH is a boutique clothing and accessory chain founded in 2005 by the three older Kardashian sisters: Kim, Kourtney, and Khloe. The brand seems to be doing pretty well since they’ve managed to open branches outside of California. They’ve managed to open one in New York and another in Miami.
(Photo credit: DASHBoutiqueClothing)
In partnership with Sears, the Kardashian sisters expanded their fashion empire beyond DASH through establishing the Kardashian Kollection in 2011. This allowed them to gain brand exposure nationwide since Sears is a department store with a large presence in the United States. The line reportedly made $200-$300 million in sales for Sears in 2012. It was also briefly available in the United Kingdom through Dorothy Perkins They recently released their spring collection this February.
(Photo by Michael Stewart/Getty Images for Kardashian Kollection)
Kim Kardashian co-founded this online fashion subscription service in 2009. The website debuts a selection of shoes, handbags, jewelry each month and provides it’s members with a personalized showroom that features a collection of items that makes users feel it was just handpicked for them. Fashion expert Rachel Zoe replaced Kim as the Chief Stylist last year, but the latter is still on board as the co-founder. The company also recently merged with their rival JustFab.
If you thought that the only thing missing was a Kardashian gift shop, well you’re wrong because one exists and it is called Kardashian Khaos. It opened in 2011 at The Mirage hotel in Las Vegas. Unlike their fashion boutiques and lines, this store features souvenir type items as if Keeping up with the Kardashians was an amusement park. You’ll be able to buy t-shirts printed with references to their show and to each individual in the family. The store also has pens and bags with Kardashian all over it!
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The matriarch of the Kardashian clan also has her own thing going on besides the family’s flagship show. She is the president of her own management company called Jenner Communications that handles the careers of her daughters and some of her in-laws as well.
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This family’s fashion empire has also invaded televised home shopping. The three sisters launched their fashion line K-Dash on QVC in 2010. While they don’t design the clothes themselves, Ginny Hilfiger (Tommy Hilfiger’s sister) designs the products after they are approved by the Kardashian sisters.
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Robert is also getting a piece of the Kardashian fashion empire. He launched his own men’s socks line with Neiman Marcus in 2012. While there were rumors that sales were stagnant, Neiman Marcus defended the line and said that Arthur George continues to be “one of the best selling in the men’s sock category.”
(Photo by Paul Zimmerman/Getty Images for Macy’s)
Fragrances by Kim Kardashian
Kim also has her own independent venture launching her own line of fragrances. She has a variety of perfumes available and can be purchased through her line’s official website. The New York Times even called one of her scents a “best-seller” in one article.
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There entire empire is built upon their family’s name and their individual personalities. Their time is a marketable commodity and they know how to capitalize on it. They get huge paychecks from making appearances at public and even private events.