Honestly, props right now to rapper Kendrick Lamar. Though many people were up in arms earlier in the year when he released the track, Control, denouncing most of hip hop and declaring himself its new leader, we say kudos. Why? Because if everyone is talking about you, you are doing something right in pop culture. It seems the rapper had a bit of a battle with Drake at the BET Awards, and no punches were pulled. The footage was recently released, and maybe there IS something to Kendrick’s boastful claims?
What you all need to remember is that, in the 90′s, rappers having beef with one another was a big selling point. People would gather and go the these “cyphers” or rap battles, as most people know them. They would then see the two (or four, or six, or eight) MC’s all battle with words and rhymes, and the best rapper would rise to the top. That is all Kendrick Lamar is trying to do right now by calling out other MC’s like Drake. He wants the game to get that big again. To the point where everyone is talking about it.
Guess what? Everyone is talking about it, so the dude is doing something right.