Will Ferrell is THE MAN! No, seriously, he is. Everything the guy does is riotously funny, and no character he has ever crated encapsulates and captures that humor better than his Ron Burgundy character from Anchorman. Good news to people who like Ron Burgundy’s slick ways. Seems Dodge recently landed the TV legend to shill for their Dodge Durango, and the end result is pure Burgundy magic.
Uproxx has the four spots that Dodge is running, and they might just be the best truck commercials ever.
The idea here is that a Durango truck is a MANLY truck, and Ron Burgundy is a MANLY MAN, so you team these two up together, and it is like a pack of wild, rabid, alpha wolves, just running through the woods, only stopping to howl at the majestic moon. These spots also work as a nice contradiction to the normal truck ads that seem to always take themselves way too seriously. Will Ferrell is having fun with these Durango spots, and it is clear to see that reflected in the commercials themselves.
So a mighty huzzah to Will Ferrell and his fictional alter-ego, Ron Burgundy. Whether it is high-grade scotch or high-grade trucks, no matter what the man shills, he rarely ever steers us wrong.