Selena Gomez, although only 22, has made a big name for herself in the entertainment industry. From acting to singing, and back again, this pop star is dedicated to success. Her career started with a few acting jobs early in her life, but it was in 2007 that she landed her biggest job. That year, Selena won the role of Alex Russo on the Disney Channel Show, Wizards of Waverly Place. For five years, Selena spent her time winning the hearts of tweens everywhere. And when the show finally ended in 2012, Selena wasn’t finished. This time, she crashed into the pop music scene, taking everybody by surprise. Apparently little Alex Russo was suddenly all grown up.
Her first album, Stars Dance, was released in 2013 and instantly propelled Selena to the forefront of pop music. Her hit “Come and Get It” could be heard on the radio for months, and debuted on the Billboard Top 100 at number 20. Between her best-selling album and notable relationship with Justin Bieber, Selena managed to make herself a household name. She’s clearly worked her way up from her early days on Disney Channel.
And now, in addition to acting and singing, Gomez has ventured into other aspects of the industry – this time, fragrance. In 2011, Selena entered into the perfume scene when she released her self-titled perfume, Selena Gomez Eau de Parfum. Its flavors were chosen specially by her fans, based on a poll Selena took to determine what they wanted in a fragrance. The top answers? Raspberry, freesia, and vanilla.
Those three scents formed the base of what turned out to be her first successful perfume. With its fruity, yet subtle undertones, it earned its place on the shelf. However, many worry the perfume may be too “young” for them. The bottle alone deters older women from purchasing the product. The shape of the bottle is long and purple, flowing out at the end, almost like a ball gown. However, the most youthful aspect of the bottle is by far the top. The stopper is comprised of plump lips protruding in all directions. They flail when the bottle is moved, which is a fun accent, but not something older women would be attracted to. Despite the youthful design, the 3.4 OZ bottle managed to sell quite well and was a hit with her target market – the same market, in fact, that chose the flavors for the perfume.
Her self-titled perfume sold so well in fact, that Selena released another fragrance shortly after. Vivamore was released just last summer, and is undoubtedly the sister fragrance to its self-titled counterpart. The scent itself has notes of white tea, calla lily, and vanilla – sweet, yet surprisingly attractive. However, once again the bottle misses the mark with its too girlish style. The bottle, this time white, still sports the flailing top piece and extravagant gown-like bottom. Yet, the customer reviews don’t seem to be complaining too much, as this is clearly another hit from the successful young actress.
Selena seems to be on target in regards to her blossoming career in the entertainment world, but if she wants viewers to take her more seriously, she may want to turn down the girlish accents on her perfume. With that being said, the fragrances’ sales don’t seem to be slouching and they bear the mark of a clear brand. So keep doing your thing, Selena, and I’m sure people will keep buying.
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