10 of the Most Marketable Actors in the World

With all of the stars that are currently trying to climb the Hollywood success ladder, those who want to be the most successful have to work hard to find an angle and carve out a niche that will help them have an edge against other celebrities.  As a result, these celebrities become more marketable and have the ability to attract a wide variety of audiences in multiple ways.  Some of the celebrities use their looks, their ability to speak other languages, or other talents to help give themselves a boost. Whether it be landing leading roles, appearing in commercials, or signing other advertising deals, these stars have found a way to bring in big bucks and grow their personal brands.  Here are 10 of the most marketable actors in the world.

Vin Diesel

Vin Diesel may not be the most famous star in the industry, but seems to have exactly what it takes to get people to love his movies.  Although he may seem big and intimidating, Diesel is a sweetheart and this versatility often comes through in his films.  Plus, the fact that he is ‘racially ambiguous’ means that he can convincingly portray a variety of characters.

(Photo by Kevin Winter/Getty Images for NAACP Image Awards)

Liam Neeson

Born in Ireland, Liam Neeson has found international fame over the course of his career.  Neeson has experience acting both on-screen and on stage, and people seem to really connect with his performances.  His starring role in the Taken franchise has proven that age doesn’t have to slow you down, and at 62 years-old, he seems ready to take on what ever is thrown his way. Recently, Neeson was also named “the most-liked celebrity endorser” which means that not only is he good at entertaining millions, but he’s also pretty good at selling stuff.

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Idris Elba

Idris Elba has often been regarded as one of the sexiest men in Hollywood, which is obviously a big boost for anyone’s marketability. But on top of that, Elba is also a master at learning accents.  Originally, Elba speaks with a British accent, but since gaining mainstream success in the United States, he has gotten a very convincing American accent that has allowed him to portray a slew of characters including Russell Bell on the popular HBO series, The Wire, which was based in Baltimore – a city that is well-known for its accent.

(Photo by Chelsea Lauren/Getty Images for PSFF)

Dwayne Johnson

Formerly known as The Rock, Dwayne Johnson has come a long way since his days as a professional wrestler.  Over the years, he has become extremely marketable and fans of all ages seem to love him.  Whether he’s starring in a kid friendly movie, or kicking some major butt in an action flick, he just can’t seem to miss.  In 2013, he also appeared in a Super Bowl ad for popular ‘Got Milk? campaign.

(Photo by Keith Tsuji/Getty Images for Paramount)

Brad Pitt

Brad Pitt has nearly 30 years of experience in the industry, and over the years he just seems to be getting better and better.  He has proven that he has what it takes to place almost any sort of role, and he’s appeared in several huge box office hits. Perhaps the biggest test of a star’s marketability, is whether or not they can get people to see a film/show/play that they’re appearing in – well, Brad Pitt has that and then some.  Any project with Pitt’s name on it is sure to attract large crowds, and usually those people don’t walk away disappointed.

(Photo by Kris Connor/Getty Images)

Angelina Jolie

Like her husband, Angelina Jolie is also one of Hollywood’s most popular power players. Over the course of her career, Jolie has been involved both in front and behind the camera, and fans seem to be drawn to anything that she’s a part of.  As a result of her massive celebrity, Jolie has also appeared on advertising campaigns and in 2011 she made history with her $10 million endorsement deal with popular high fashion brand, Louis Vuitton. Aside from her work as an entertainer, Jolie has also been a part of several human rights causes which have helped boost her image as a humanitarian and philanthropist.

 (Photo by Anthony Harvey/Getty Images)

Leonardo DiCaprio

Leonardo DiCaprio just can’t seem to miss.  Over the years, he’s risen through the ranks to become one of Hollywood’s most marketable stars, and he knows exactly when to take the right risks. With five Academy Awards to his name, and endorsement deals from Armani, Visa, and Rolex DiCaprio is definitely on top of his game and has what it takes to bring in the big bucks.

(Photo by Jason Merritt/Getty Images)

George Clooney

Once dubbed Hollywood’s most eligible bachelor, George Clooney is not a married man. However, being off the market hasn’t seemed to affect his marketability, and Clooney is still one of the hottest stars in the industry.  Clooney is another one of those stars whose name being attached to a project will draw people in.  Clooney also has several endorsement deals and in 2013 he signed a $40 million feel with Nespresso coffee company.

(Photo by Stuart Wilson/Getty Images)

Denzel Washington

Over the lasts several years, there has been a running joke that Denzel Washington always plays the same character in every movie he appears in.  Although there is some truth to that statement, it hasn’t stopped people from coming out to see him.  His performances always draw a large audience and he has the ability to appeal to a very diverse audience.

(Photo by Ben Pruchnie/Getty Images)

Sofia Vergara

Sofia Vergara is hot right now, and she’s everywhere. She’s bilingual, funny, sexy, and smart – and the camera just can’t seem to get enough of her.  Although she has been in the industry for years, her role on Modern Family has helped her reach new heights.  Now, as the highest paid TV actress who also has a number of endorsements under her belt, Vergara’s face and name attached to something can definitely make it blow up.

(Photo by Jason Merritt/Getty Images)

Lead (Photo by Jason Merritt/Getty Images)